Mars Chocolate Drinks & Treats has launched Twix, M&M’s Chocolate and M&M’s Peanut Thick Shakes.
The M&M’s Chocolate and M&M’s Peanut Thick Shakes each encompass the signature taste of their M&M’s counterpart. The packaging aims to provide stand out on shelf and features the M&M’s characters.
The Twix thick shake tastes like the Twix chocolate bar, combining a thick caramel milkshake with biscuit and chocolate. Mars says the “eye-catching” gold bottle design has great appeal, and offers “further brand resonance and familiarity”.
“We’re really excited to introduce these innovative new flavours to the category,” said Michelle Frost, General Manager for Mars Chocolate Drinks & Treats, “Twix and M&M’s are already proven popular confectionery brands amongst consumers and we are confident they will soon be as popular as our must-stock Mars Milk and Galaxy Smooth Milk. Flavours outside of the core varieties continue to drive the category and we believe our continued commitment to introduce new flavours will strengthen and drive category growth.”
All three Thick Shakes come in cases of 8x376ml, available from SHS.