Are you ready for Wet Nose Week?

Dog food brand Pedigree is asking the nation to turn its attention to the health and nutrition of dogs, as the UK’s inaugural Wet Nose Week kicks off on Monday 8th October 2012. With a focus on the health and nutrition of dogs, retailers are urged to stock-up as all eyes will be on Pedigree® with a packed week of activity.

Over the course of the week actress Joanna Page (Stacey in Gavin and Stacey), and her dog Daisy, along with veterinary surgeon and TV presenter, Steve Leonard, will be leading a range of activities thatwill encourage the nation to think about what they feed their dogs. Expert advice and guidance will also be offered to help dog owners consider their pet’s health and wellbeing.

In addition, Pedigree will be launching its ‘Paws for Thought’ Report, to draw attention to the importance of dog health and nutrition. The Report, as well as Wet Nose Week, are all part of Pedigree’s new campaign that asks owners to consider ‘Has your dog had his 4 a day?’. The campaign aims to educate dog owners about the importance of ensuring pets get essential nutritional requirements every day. The campaign runs for the remainder of 2012 and includes significant investment in TV advertising. Supported by exciting in-store activation, retailers are advised to stock-up now in advance of heightened consumer demand.

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