The Co-operative Food is giving its i99 Tea a new retro look, taking inspiration from the original packaging which is over 100 years old. The re-design is due to appear on shelves from tomorrow.
In its early days as the Co-operative Wholesale Society, The Co-operative invented supermarket own-labels at the turn of the 20th century, but of the early
Co-op brand names, only 99 Tea survives.
CWS began to blend its own teas in Leman Street, East London, in 1897 with ‘99’ being the number on the blender’s chart. Nowadays, The Co-operative’s 99 blend comes from Fairtrade tea grown in Malawi, Kenya and parts of India and East Africa.