Gillette has launched a new campaign to celebrate the release of Spectre, the 24th screen outing for secret agent James Bond.
‘Bond Moments’ is inspired by the creator and author of James Bond, Ian Fleming, whose words form the foundation of the activity. His quotes describing the ultimate “Bond Moments” are present throughout the campaign across TV, print, online and in-store.
Gillette has also partnered with Jany Temime, award-winning costume designer of Skyfall and Spectre, to provide style tips to help men everywhere feel confident and look their best. She will take to Gillette’s Twitter account on 10th October 10 to offer her advice and answer questions on how men can create special style moments.
“Just like Bond, men look and feel their best when they are properly prepared for any situation that comes their way,” said John Mang, Vice President, Global Gillette. “By partnering with Spectre, Jany Temime and The Fleming Estate, Gillette is showcasing the precise tools, skills and preparation that men need to be ready for their everyday ‘Bond Moments’.”
To coincide with the launch, a Spectre/Gillette Fusion ProGlide razor with FlexBall Technology gift pack is now available.