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Ambrosia launches hearty breakfast range

Ambrosia porridge pots

Premier Foods has expanded its portfolio into the on-the-go breakfast market for the first time ever with the launch of Ambrosia ready-to-eat porridge pots.

Now available across the wholesale and convenience channels, the porridge pots are available in Original, Raspberry, and Golden Syrup flavours, with an RSP of £1.

The porridges can be enjoyed either ambient or hot, with no need to add hot water, making them ideal for shoppers who are seeking a convenient breakfast option both on the go or at home.

The launch is supported with a ‘Wake Up to Breakfast’ in-store and online campaign, including branded POS materials and digital advertising.

Premier Foods recommends stocking the pots near the front of the store, to enable customers looking for a convenient breakfast to quickly grab and go.

Daniel Jalalpour, Brand Director for desserts at Premier Foods, commented: “Ambrosia ready-to-eat porridge pots will give consumers the true convenience that the category is missing today, with a ready to eat proposition and convenient choice. Each pot also contains less than 3% fat and is HFSS-compliant while maintaining the iconic creamy taste of Ambrosia products consumers know and love.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.