Ambrosia launches hearty breakfast range

Ambrosia porridge pots

Premier Foods has expanded its portfolio into the on-the-go breakfast market for the first time ever with the launch of Ambrosia ready-to-eat porridge pots.

Now available across the wholesale and convenience channels, the porridge pots are available in Original, Raspberry, and Golden Syrup flavours, with an RSP of £1.

The porridges can be enjoyed either ambient or hot, with no need to add hot water, making them ideal for shoppers who are seeking a convenient breakfast option both on the go or at home.

The launch is supported with a ‘Wake Up to Breakfast’ in-store and online campaign, including branded POS materials and digital advertising.

Premier Foods recommends stocking the pots near the front of the store, to enable customers looking for a convenient breakfast to quickly grab and go.

Daniel Jalalpour, Brand Director for desserts at Premier Foods, commented: “Ambrosia ready-to-eat porridge pots will give consumers the true convenience that the category is missing today, with a ready to eat proposition and convenient choice. Each pot also contains less than 3% fat and is HFSS-compliant while maintaining the iconic creamy taste of Ambrosia products consumers know and love.”