Premier Foods is strengthening its breakfast offering in the convenience channel with the launch of new price‑marked packs (PMPs) across its Ambrosia and FUEL10K ranges.
The new PMPs will be available across FUEL10K granola and Ambrosia porridge pots, catering to both at‑home and on‑the‑go occasions. This marks the first time that FUEL10K will be available in price‑marked formats.
Ambrosia Porridge Apple and Blueberry & Golden Syrup (PMP £1.19) and FUEL10K Granola Chocolate and Super Berry (PMP £2.99) are available from Bestway, Unitas and Sugro.
To support the launch, Premier Foods has partnered with retail app *shopt, offering independent retailers a £3 reward when they stock the two Ambrosia PMPs together, and the FUEL10K PMPs alongside each other. This is available for up to 345 redemptions for each product range. The campaign aims to raise awareness and support trial across the impulse channel.
