Alpen has jumped on the protein bandwagon with the launch of its latest range.
Alpen Protein bars are available now in two flavours – Chocolate and Berries & Yoghurt – with RSPs of £2.69 for 5-packs and 69p for singles.
The bars will feature heavily in Alpen’s 2019 £1m marketing activity.
They contain 19g of protein per 100g – more than twice as much as an average cereal bar – and are also high in fibre and contain less than 130 calories.
Helena Blincow, Alpen’s Marketing Manager, commented: “We haven’t forgotten how important taste is when it comes to repeat purchase and the bars were top performing in our research taste tests, so we’re confident consumers will incorporate Alpen Protein bars into a regular part of their active lifestyles.”
For more information, visit the Weetabix corporate website at weetabixfoodcompany.co.uk.