Treasury Wine Estates has launched Blossom Hill Gin Fizz into the UK market.
Created to tap into botanical flavour trends, Blossom Hill Gin Fizz (75cl, ABV 8.5%, RSP £9) is a sparkling blend of white wine, botanical infused water and a dash of gin. It is available in two flavours – Lemon & Rosemary and Rhubarb.
The launch is backed by in-store activity and an experiential marketing campaign featuring the Gin Fizz Botanical Bus, that will visit high footfall events during the summer.
Blossom Hill will be supported with a £1m marketing campaign throughout 2019. This will focus heavily on digital activity, with influencers telling the story of the brand.
Bo Jakubenko, Global Marketing Manager at brand owner Treasury Wine Estates, said: “With its delicious, refreshing taste, coupled with the convenience of simply pouring it over ice, we’re confident Gin Fizz will prove successful with consumers by offering them something new and innovative from a well-established brand.”
Available from leading wholesalers, the new drink has also secured listings with Booker and Nisa.