Fruittella offers more choice, with less sugar

Fruittella 30% less sugar chewy bags

Fruittella has added two new products to its range of 30% Less Sugar chewy bags: Jelly Foams and Gummies.

The new sweets are both available in re-sealable bags, at an RSP of £1.25 in cases of seven.

The 30% Less Sugar range launched earlier in 2017, tapping into growing consumer demand for reduced or sugar-free options. It sits alongside Fruittella’s Sugar Free and Classic Sugar Based ranges.

The launches are supported by an ongoing £1.5m marketing spend for the Fruittella 30% Less Sugar range. Over a million samples will be trialled across the UK in the coming months.

Matthew Navier, Fruittella Brand Manager at brand owner Perfetti Van Melle, said: “Our new Fruittella 30% less sugar sharing bags are part of a strategic decision to expand our range offering consumers conscious choices. Stocking a complete range of reduced sugar confectionery alongside our classic core range gives retailers the opportunities to drive incremental sales, and conform to government guidelines.”