Swizzels launches digital campaign to find its favourite sweet

Swizzels family

Swizzels has commenced a digital campaign to showcase its variety of family favourite sweets this Christmas.

The campaign, with the strapline ‘Everyone gets their favourite this Christmas’, features a typical jolly Christmas family (pictured), who all prefer different sweets. Mum clearly loves Parma Violets, while dad seems vaguely embarrassed by either his penchant for Refreshers or the Santa hat he’s been forced into. Nana is mad for Love Hearts, while the twins are big Drumstrick Lollies and Squashies fans.

Within the first two weeks of the campaign launching, the brand received over 3,500 votes in an online poll to reveal the nation’s favourite Swizzels’ sweet.

Voters can enter a weekly prize draw to be in with a chance of winning a Swizzels sweet hamper full of family favourites. The winning sweet and family member will be announced on Boxing Day.

Products featured in the Christmas campaign include some of Swizzels’ most popular brands in tube format, as well as Drumstick Squashies gift boxes and the Sweet Shop Favourites family sharing tin.

Emma Herring, Brand Manager at Swizzels, said: ‘‘Swizzels is the fastest growing sugar confectionery manufacturer over Christmas, having experienced +17% growth year-on-year, and as a family-owned company with family values at its core, we know what shoppers are looking for when it comes to Christmas confectionery.

‘‘By profiling each family member with their favourite sweet, we can showcase to consumers that there really is a favourite for everyone this Christmas – ideal for driving sales of our individual branded gift lines as well as the sharing pouch and variety tins and tubs which are perfect for family gatherings over the festive period.”