Philip Morris has unveiled a nationwide campaign to support the launch of Zyn X-Low (1.5mg), the lowest-strength nicotine pouch in its portfolio.
The campaign, titled ‘Be bold enough to take it easy with X-Low’, aims to raise awareness of Zyn’s strength variation and highlight the latest innovation behind the brand.
Zyn X-Low is designed as an entry point for adult nicotine users trying pouches for the first time, offering less tingle and a smoother flavour release. Spearmint, Black Cherry and Cool Mint 1.5mg are available now through wholesale and PMI Open, PML’s retailer platform.
Dor Matot, Head of Zyn UK and Ireland at PML, said: “Zyn X-Low represents the continued evolution of our nicotine pouch portfolio, offering our lowest strength to date. Expanding the range allows us to meet a broader spectrum of adult nicotine preferences and further our ambition of achieving a smoke-free future.”
