Following a successful launch in the US earlier this year, Wrigley has introduced Starburst Strawberry to the UK. The ‘Unexplainably Juicy’ limited edition packs will be made up solely of consumer favourite strawberry-flavoured chews.
Starburst Strawberry is available in single (45g), hanging bag (150g) and sharing pouch (165g) formats, including price marked pack options.
A wide range of POS material is available to retailers looking to participate in the launch, with Wrigley’s dedicated field force on hand to support. Hundreds of cash and carry depots will also be supported with off-shelf activation to encourage product trials in-store.
Dan Newell, Wrigley Confections Marketing Manager, commented: “Berry flavours continue to perform well in the UK, and represent a huge sales opportunity for retailers. We’re very excited about launching our most popular berry flavour in its own pack, bursting with real strawberry fruit juice. For those looking for the next opportunity to drive sales with the latest flavour trend in the fruit confectionery category, Starburst Strawberry is a must stock.”
