Golden Wonder is bringing its World of Wonder experiential campaign to Glasgow and Edinburgh after the success of last year’s activation.
More than 2,000 shoppers are expected to visit the events, while thousands of product samples will be distributed across both cities to drive trial.
The campaign allows consumers to create their own crisp flavour with Golden Wonder’s flavour experts. Participants leave with a bespoke pack of crisps, a pot of their personalised seasoning and a selection of Golden Wonder products.
The activity will be supported by Capital Radio advertising and social media activity across Scotland.
World of Wonder will visit St Enoch Centre in Glasgow on 11 and 12 September before moving to Waverley Market in Edinburgh on 25 and 26 September.
