Aston Manor is expanding its Knights range with the launch of Knights Premium Pear, described as the only flavoured cider in the strong cider segment.
Available in a 500ml plain pack can, the new 8.4% ABV cider will launch in Parfetts in late August, followed by Bestway and several other wholesalers in September.
Knights Premium Pear retains the black can design and 8.4% ABV of Knights Premium Bittersweet. Made with 85% pear and 15% dessert apples, it offers a medium-sweet taste and contains no artificial colours, flavours or sweeteners. The cider is also naturally gluten-free.
The launch follows consumer research showing that nearly eight in 10 strong cider drinkers would purchase Knights Premium Pear, while 65% of cider drinkers overall said they would buy the product.
The new variant builds on the performance of Knights Premium Bittersweet, which is the number one cider in the total GB impulse market and the fastest-selling cider product in UK convenience. Aston Manor added that Knights Premium is generating more value growth through convenience tills than any other cider brand.
Knights Premium Pear comes in 24 x 500ml cases, with POS materials available to support in-store visibility.
