William Grant named spirits partner for Rugby World Cup

William Grant's drinks portfolio

William Grant & Sons has been unveiled as Official Spirits & Champagne Tournament Provider of Rugby World Cup 2015.

The partnership will mean William Grant’s UK portfolio including Grant’s, Piper-Heidsieck, Glenfiddich, Hendrick’s, Sailor Jerry and Zubrowka will have exclusive pouring rights at all Rugby World Cup 2015 stadiums.

During the event, William Grant’s brands will be undertaking a range of activities to engage fans and will be offering opportunities to attend matches.

Gary Keogh, Marketing Director, William Grant & Sons UK said: “We are incredibly excited about our association with Rugby World Cup 2015. This Tournament is one of the world’s greatest sporting events and we’re looking forward to engaging millions of rugby fans with our portfolio of brands in and around match venues, at a bar or at home.”

World Rugby Chief Executive Brett Gosper added: “We are delighted to welcome another brand sector leader to the international family of Rugby World Cup 2015 commercial partners. The appointment of a company with strong values and globally-renowned brands as Official Spirits and Champagne Provider further underscores the prestige of our showcase event.”