Maynards Bassetts goes on wild safari with NPD

Soft Jellies Wild Safari

Maynards Bassetts has unveiled new Soft Jellies Wild Safari, a bag of soft jellies with flavours of lemon, raspberry, orange, blackcurrant and lime in a variety of safari animal shapes.

The new product is available now in cases of 12 x 160g packs, with an RSP of £1.32.

The jellies are made with natural colours.

Marta Sanso, Senior Brand Manager for Joyful Candy at Mondelez, commented: “Research shows that adults are looking for ‘effortless munching’ when they want to enjoy candy as a snack, and that soft jellies are the number one format to satisfy this eating occasion.

“Combined with the fun animal designs, bright packaging for shelf-appeal and the trust that consumers have in the Maynards Bassetts masterbrand5 all signs point towards success for our new Maynards Bassetts Soft Jellies Wild Safari bags.

“We expect to see the launch bring in incremental sales and drive category growth.”