Whitley Neill has unveiled a new £1.4m campaign to drive awareness of the premium gin brand in the run-up the Christmas.
The new activity focuses on its multi-award-winning Original Dry gin and best-selling Rhubarb & Ginger gin, highlighting the joy of the ‘perfect serve’; it forms part of a wider campaign to inspire and educate consumers on the best way to enjoy its portfolio of 12 flavours.
The campaign runs until the end of the year and includes placements at a number of high impact out-of-home sites across the country, as well as print ads in key consumer titles.
Assets available for the retailers include a range of posters and POS materials, featuring a host of festive serve suggestions to inspire shoppers, as well as assets for social media channels and digital screens.
Kelly Coughlan, International Marketing Manager, Halewood Artisanal Spirits, commented: “Unsurprisingly, we’ve continued to see huge growth with the gin category during lockdown. Flavoured is still responsible for driving the majority of this growth, but non-flavoured is also growing. We very much see this popularity continuing, and despite the challenges of Covid we are investing heavily in the Whitley Neill brand to further widen its appeal to consumers, demonstrate the versatility of the range and generate increased footfall for the trade.
“Therefore, in addition to our print/digital ad campaign, we have also been working on ‘Tastes from Around the World’ – a social media partnership with Michelin-starred chef Mark Sargeant, featuring a series of delicious food and gin pairings, as well as providing a range of new assets for our customers to ensure consistent messaging across all channels.”