The answer to this puzzle is when said picnic has been pimped. If you’re unsure as to how one gathers the materials with which to pimp a picnic, then fear no more, because that’s exactly the aim of the recently formed National Picnic Association.
Claiming that it is ‘surprising’ that there wasn’t already an official organisation supporting ‘best picnic practice’ (and frankly, it’s astonishing), OLPRO MD Daniel Walton, whose company launched the Association said… well, nothing about pimping a picnic, even though his ruddy press release said that was exactly his plans, which makes this entire story a complete waste of UTC’s valuable time, but seeing as he’s gone this far, he may as well file the copy.
