blu eCigs has recruited model and DJ Zara Martin as the face of their new ‘Taste the Summer’ campaign. The initiative forms part of an almost £1m investment into the brand this year.
Following its recent sampling activity – which engaged with over 33,000 adult smokers – blu eCigs is also continuing its journey up and down the country visiting Foodie Festivals in its transformed Citroen H van-turned-vape bar, offering adult smokers and vapers the chance to sample the tastes of blu e-cigarettes.
James Dodkin, Marketing Director at blu eCigs (UK), said blu was thrilled to be working alongside Martin as her fashion credentials and style fit the brand perfectly.
He added: ““On top of our work with Zara, it is great to be back on the road with our blu mobile vape bar as part of our Taste the Summer campaign. Once consumers have sampled our award-winning taste we’re sure they’ll be seeking out the range, so I’d recommend that retailers get stocked up now.”
The blu eCigs 2015 marketing investment is attempting to drive brand awareness through the Taste the Summer campaign, sampling and a high-impact out-of-home activation in key cities with socialite screens in pubs and bars as well as giant posters in high footfall areas.
