Weetabix Protein is launching two new digital-only adverts to increase awareness of its Protein portfolio and tap into the growing number of people going online for fitness activities.
The two adverts will run on YouTube and Facebook for four weeks from 8 June, reaching over nine million adults in the UK. Part of Weetabix’s £11m multi-channel marketing push, the ads target the 50% of UK consumers looking to get more protein into their diet.
The 15-second ads feature the ‘Have You Had Your Weetabix’ sign-off and have been created specifically for digital platforms. Advertising on Facebook and YouTube allows Weetabix Protein to effectively target its audience profiles of active consumers, who over index in terms of online video viewing and use of social media platforms.
Anna Cheatley, Brand Manager for Weetabix Protein, said: “This new digital advert campaign aims to reach protein seekers and make them aware of our entire portfolio, including cereals and drinks, to encourage them to start their active day with Weetabix Protein at breakfast.
“We are the number one product in the protein cereal market, but there is still scope to increase awareness levels amongst shoppers and drive sales across the protein category for retailers.”