Weetabix revives Caffé Latte breakfast drink

Weetabix On The Go caffé latte flavour

Weetabix On The Go is bringing back its limited-edition Caffé Latte flavour this summer due to strong sales and an increasing demand for coffee-flavoured drinks.

Following the first limited-edition run in 2021, the Caffé Latte flavour became an instant hit, with the £1 PMP accounting for 30% of the total Weetabix On The Go case sales in Bestway last spring. The flavour will be available again as a £1 PMP.

The price-marked packs will be available across Weetabix On The Go’s HFSS-compliant range: 250ml Strawberry, Chocolate, Vanilla, Banana, and Caffé Latte flavours (RSP £1).

Caffé Latte contains the same amount of caffeine as a regular cup of coffee.

Weetabix On The Go recently redesigned its bottles to ensure that the bottle, cap and sleeve are 100% kerbside recyclable.

Christian Sarginson, Marketing Manager, Weetabix On The Go, said: “With chilled coffee on the rise, this limited-edition will gives the UK a boost in the mornings or a handy pick-me-up snack during the day. We know that the £1 PMP will work perfectly in the impulse channel, coming at an ideal time when more people are now looking for breakfast and snacking options on the move at an affordable price.”