Squash brand Robinsons has launched Refresh’d, a new on-to-go drink containing spring water mixed with real fruit.
Made using 100% naturally sourced ingredients, Refresh’d is available in three flavour combinations: Raspberry & Apple, Orange & Lime and Apple & Kiwi.
With 55kcal per 500 ml serving and with no artificial colours, flavourings, sweeteners or preservatives, this latest offering from Robinsons is aimed squarely at the growing number of health-conscious consumers.
The launch will be supported by TV, out-of-home, digital and sampling activity. In-store activation materials and POS will also be available to help drive visibility of the new launch and inspire purchase.
Kevin McNair, GB Marketing Director at Britvic, said: “From our research, we know that Robinsons Refresh’d is the tastiest way for busy consumers to stay refreshed on-the-go, so retailers should stock up now to boost their soft drink sales with the latest innovation from this leading brand.”
Robinsons Refresh’d will be available in single 500ml PET bottles from the end of March in cases of 12 and 24, including PMP formats. The suggested retail price is £1.29.
