Walkers rolls out bigger cases for PMPs

Walkers crisps

Walkers has unveiled a larger case size – 15 packs per case – for its price-marked packs.

The new 15 case format will be available across the Walkers Core, Doritos, Sensations and family favourites snacks ranges. The full range will be available from January.

Cases of 12 packs will still be available to retailers.

Will Kerr, Head of Impulse Category at PepsiCo, said: “We hope this case size move will support even more of our independent retailers, and help them drive their sales without compromising on their storage capacity.”