Walkers is launching £1.50 pricemarked six-packs, which will be available from the beginning of May.
The PMPs will cover the Walkers core (Cheese & Onion, Ready Salted and Salt & Vinegar) and Quavers varieties.
Matt Goddard, Field Sales Director at PepsiCo said PMPs allowed retailers to demonstrate ‘value for money’ to shoppers. He commented: “61% of customers claim that knowing a shop sells pricemarked packs means they are more likely to visit, with 55% of shoppers agreeing it would make them switch from their preferred brand.”
Goddard concluded: “We are continuing to support retailers with new offerings from Walkers that will help drive incremental sales.”
