Walkers has launched a new campaign to celebrate what the brand is calling “the nation’s love and appreciation for the famous range of crisps”.
Bringing its full snacks range together for the first time, the campaign aims to remind consumers that Walkers’ diverse offering – which includes crisps, snacks, ridged, and baked – appeals to the many trends and occasions currently seen across the market.
The campaign is supported by multi-million-pound TV and digital activity. The advert demonstrates how different people enjoy the assorted range in a unique way, with some licking before crunching, while others choose to mix in a special sauce or add crisps into a sandwich.
Fernando Kahane, Senior Marketing Director for Walkers Snacks at PepsiCo, commented: “We realise how much the nation has missed their favourite crisps, and the launch of our new advert recognises this by celebrating the enjoyment that the Walkers portfolio provides.
“We are incredibly thankful to our retailer partners and shoppers for continually demonstrating their love for our brands. No matter how you enjoy your crisps, there really is a Walkers flavour for everyone, and we’re so pleased that consumers can now get their hands on many of our SKUs that they know and love.”