Breakfast biscuit brand belVita has launched ‘Wake up and Win’, a new consumer competition that offers shoppers the chance to win up to £10,000 in cash.
There are 28 prizes in total up for grabs, including three prizes of £10,000, five prizes of £5,000, 10 prizes of £100 and 10 prizes of £50.
The competition runs from 10 August to 5 November across more than 50 products from the belVita range. To be in with a chance of winning, consumers simply need to buy any participating product and text the word BELVITA along with the last 4 digits of the barcode to 60777 to be entered into the prize draw for the corresponding week.
Wake Up and Win is supported by in-store POS, social and digital media marketing and an extensive outdoor campaign.
Retailers can find further details on the promotion, including a free downloadable poster, at deliciousdisplay.co.uk.
