Volvic launches Frozen water for kids

Volvic's Disney range

Volvic has extended its UK partnership with Disney, and has introduced new branded collectable water bottles featuring Star Wars and Frozen characters across its kids range.

The collaboration, which launched in 2015, aims to encourage families and children to develop healthy hydration habits by making drinking water more fun.

The mascot bottles are available in five characters: Darth Vader and Chewbacca from Star Wars; and Anna, Elsa and Olaf from Frozen. Targeted at children and parents on-the-go, they are available in a mixed case of 24, at an RSP of 65p per bottle. Designs will change seasonally, with new Star Wars and Frozen characters introduced throughout the year.

“This offers a huge opportunity for retailers,” said Ellen Elsby, Volvic brand manager. “When we first launched our partnership with Disney in 2015, we saw a sales uplift of +18.9% during the activation, so we know it works. This is why we encourage retailers to stock up on the Volvic Disney Mascot bottles and look out for the changing designs throughout the year.”