Volvic Juiced is launching its first TV campaign this month as part of the juicy water drink’s first ever major above the line marketing campaign.
The 20 second ad depicts pure Volvic natural mineral water, fresh from its journey through six layers of volcanic rock, bursting through an apple tree to create Volvic Juiced. Featuring the tagline ‘Filled with Volcanicity’ the ad will run until 19 May.
Volvic will also run a targeted poster campaign near to grocery and convenience stores, as well as sampling at train stations and city centres across the UK.
Volvic Juiced, launched in April 2012, combines Volvic Natural Mineral Water with fruit juice. It already accounts for 5% of total soft drinks growth in the UK and is available in Orchard Apple, Cloudy Lemon, Berry Medley and Summer Edition Citrus Burst flavours.
Blandine Stefani, Marketing Director of Danone Waters (UK & Ireland), said: “We are predicting a very juicy summer ahead and can’t wait to show off our fantastic new ad. Volvic Juiced is a truly refreshing alternative to traditional soft drinks and hopefully this campaign will allow us to share it with more people than ever.”
The launch will be supported by in-store promotions across the UK.