Walkers has unveiled an on-pack promotion offering shoppers 25% off Virgin Experience Days over the summer period.
The promotion runs across Quavers, Wotsits, Monster Munch, Squares and French Fries multi- and single-serve packs until October 14, 2018. The discount is available with every pack and can be used to purchase one of 2,000 different activities like an open-air cinema trip or Segway experience.
To enter, shoppers need to visit the promotional website stated on the back of their pack to register for an instant unique code. The code then allows them to book any Virgin Experience Days activity of their choice, and receive a 25% discount at checkout.
Rachel Holms, Walkers Marketing Director, commented: “We will be helping Walkers fans fill their holidays with exciting activities at a reduced cost. Forty-five percent of households in the UK already buy into the Walkers snacks range and purchase on average seven times a year, so we are confident that the activity will be a success.”
The promotion is accompanied by major in-store support across both Grocery and Impulse channels.