Vimto has brought back seasonal limited-edition squash flavour ‘Winter Warmer,’ to give consumers a new hot drink option for the winter months.
It is available now in a 725ml bottle format and offers vitamin C & D fortification, following its introduction across the wider portfolio in March.
Extending the squash season outside of the core spring and summer months, Winter Warmer delivers Vimto’s secret recipe, made from a blend of fruits, herbs and spices, infused with notes of cinnamon, nutmeg and clove.
Vimto Senior Brand Manager Becky Unwin said: “We are incredibly excited to be re-introducing our seasonal limited-edition Vimto Winter Warmer squash, to help drive category value outside of the core season. This year, our squash will also be fortified with both Vitamins C and D, and is perfectly placed to deliver those warming and comforting flavours that are ideal during the winter months.
“Vimto is a brand that consumers love and trust to deliver on quality and taste, so we’re thrilled to be relaunching it and continuing to excite customers with our bold and playful flavours.”
