Varta is launching a £1m Christmas TV campaign, an investment that will see the challenger battery brand reach an estimated UK audience of 22 million this festive season.
The campaign will appear across Channel 4, ITV and Sky and includes a high-profile spot during ITV’s flagship winter programme ‘I’m a Celebrity… Get Me Out of Here!’.
The nostalgic ad – titled ‘Max and the Train’ – debuts on November 22. It tells the story of a young boy and his favourite Varta-powered toy train from the 1980s through to the present day, and intends to tug on viewers’ heart strings going into the festive period. And shift batteries.
Natalie Carney, Varta Trade Marketing Manager, UK & Ireland, commented: “The Christmas period is a competitive time for advertising but, as a challenger brand, we’ve not been afraid to tell our story and come up with a creative that will really resonate with consumers.
“The advert is designed to raise awareness of the brand in this key trading period, and act as a handy reminder to shoppers to stock up on batteries so they can continue to power their own Christmas moments.”
