Unitas launches latest ‘Focus On’ guides

'Focus On' category guides

Unitas Wholesale has teamed up with PepsiCo Walkers and Mars Wrigley to publish the latest editions of its Plan for Profit ‘Focus On’ mini category guides.

The latest guides include key insights and advice developed in partnership with PepsiCo Walkers on the ‘Snacks’ category and Mars Wrigley on ‘Gum & Mints’.

The guides are specifically designed for independent retailers and highlight the opportunities that each mini category presents. They follow last month’s publication of guides covering the ‘Healthy breakfast’ and ‘Mini seasons’ categories, developed in partnership with Kellogg’s and Mondelez respectively.

All four editions are available for free at participating Unitas member wholesalers and via the Plan for Profit website and app.

Plan for Profit Category Controller Tracey Redfearn explained how the new initiative can help retailers: “The new Focus On guidance complements the portfolio of business tools we already make available to independent retailers through Plan for Profit. We now have a total of four Focus On mini category guides that provide the crucial information required by independent retailers to grow the specific categories featured, with further editions covering a variety of categories planned to support them throughout 2021.”