Coca-Cola Enterprises is launching a rugby-themed mobile shopper marketing promotion, offering consumers the opportunity to walk away with a number of instant win prizes.
Designed to appeal to its target 16-29 year old demographic, the ‘Try to Win’ promotion offers consumers the chance to win a number of limited edition rugby balls and LCD TVs at convenience stores. The promotion, which is linked to purchase, is running across 500ml bottles of all four Coca-Cola variants. ‘Try to Win’ is running across different retailers including Nisa, Costcutter and Spar stores.
The promotion aims to engage with rugby fans and their families, whilst encouraging new shoppers to get involved in the sport at the point of purchase.
Pierre-Luc Petard, Senior Manager Digital Shopper Marketing at Coca-Cola Enterprises, said: “This is a fantastic way to engage and entertain Coca-Cola consumers through a simple but fun mobile experience. Capitalising on the shopper trend towards gamification, this rugby-themed experience is delivered in-store to surprise and delight shoppers.”