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Tropicana launches leaner juices and refreshes functional range

Tropicana Lean range

Tropicana has unveiled Tropicana Lean – a brand-new range of juice drinks containing 40% less sugar and 40% less calories – and relaunched its Tropicana+ functional juices.

The Tropicana Lean range rolls out in three flavours: Citrus Fruit, Mixed Berries and Tropical Fruit. All are available in 900ml bottles made from 100% recycled plastic (RSP £2.75).

The 900ml pack size is aimed at families and is intended to be shared at breakfast.

The launch addresses the issue of sugar content – a key reason why shoppers, particularly those with families, leave the chilled juice category.

The brand has also overhauled its functional juice range, giving packs a new design which highlights the functional benefits to shoppers more clearly. The new bottles are made using 50% recycled plastic, while the recipes have also been updated.

Flavours include Vitamin Victory, Berry Boost, Power Punch and Viva Vitality. All four are available in 750ml packs (RSP £2.99). Berry Boost is also available in a 300ml format (RSP £1.99).

The updated Tropicana+ range will be supported by a media campaign later this year. Using the tagline ‘Juice For A Boost,’ the campaign will target younger shoppers, and will consist of video on demand, social media, in-store advertising and sampling activity.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.