Tropicana is growing its ‘Tropicana Essentials’ range with new flavour Immune Support.
The new variant, which the brand says meets consumer demand for functional benefits, launches at a time when health and wellness are at the forefront of shoppers’ minds and contains a blend of carrot, orange, pineapple and ginger.
It is available from this January in 750ml (RSP £2.99) and 330ml (RSP £1.99) formats.
The brand is also investing in its core range for 2019, adding three new flavours to its line-up: Apple, Raspberry & Redcurrant; Apple, Pear & Apricot; and Watermelon & Starfruit.
The new flavours will be accompanied by refreshed packaging, which increased purchase intent by 21% in early testing. The new look encourages recycling with on-pack information and guidance.
All three are also available from January in 850ml (RSP £3.11) packs. The Watermelon & Starfruit variant will also be offered in a 300ml format (RSP £1.61).
Caroline Wilding, Marketing Manager for Tropicana at PepsiCo UK, commented: “Functional juice is the fastest-growing segment within chilled fruit juice and Tropicana Essentials has established itself as a beacon brand, attracting shoppers to the fixture and helping them better understand what functional juices can offer.”
