Toffifee is rolling out its biggest on-pack promotion to date, offering shoppers the chance to win a year of streaming and thousands of movie codes to support at-home entertainment occasions.
Running from 1 May to 24 July 2026 across Toffifee 125g packs, the promotion offers prizes include 300 digital Mastercards worth £120, equivalent to a year of streaming, alongside 250 £10 Movies by Rakuten TV digital gift cards and 3,000 Movies by Rakuten TV rental voucher codes worth £5.50.
The promotion is supported by in-store activation across major grocery retailers and a wider campaign spanning digital out of home, video on demand and connected TV.
To enter, shoppers purchase a promotional Toffifee 125g pack, scan the on-pack QR code and submit the unique code via the campaign microsite, with winners finding out instantly.
The activity taps into strong consumer demand for shared viewing occasions, with a majority of UK households now subscribing to at least one streaming service and families accounting for a significant share of boxed chocolate shoppers.
