Mars Chocolate is welcoming a brand new combination to its Galaxy Duet range: Galaxy Duet Toffee & Popcorn.
The new single bar (rrp 60p), available in stores from 28th February, is the latest addition to the Galaxy sub-brand and follows the launch of Galaxy Duet Cookies & Cream and Galaxy Duet Caramel & Shortcake, which landed in stores last summer.
Like its predecessors, Galaxy Duet Toffee & Popcorn brings together two flavours that consumers can eat separately, or combine to create a different taste experience. The newest variant comprises two fingers of Galaxy chocolate – one filled with toffee sauce, the other featuring a combination of popcorn pieces and crunchy, salted toffee.
The ‘Moon River’ advert will return to TV screens for four weeks as part of a £600,000 media spend supporting the launch. There will also be activity across social media and digital platforms.
A comprehensive range of POS and display solutions, including pre-filled units and front of store displays, is available to retailers.
Bep Dhaliwal, Trade Communications Manager, Mars Chocolate UK, said: “We’re thrilled to be building on the success of Galaxy Duet Cookies & Cream and Caramel & Shortcake variants with the introduction of Galaxy Duet Toffee & Popcorn. Both of our original Galaxy Duet singles have performed well and we’re confident this new combination of indulgent toffee and popcorn pieces will prove equally irresistible to consumers.”
