Galaxy has expanded its More to Share range with the launch of two bakery-inspired flavours: Galaxy Millionaire Crumble and Galaxy Cinnamon Swirl.
The new products combine Galaxy’s signature smooth chocolate with two popular bakery flavour profiles and are designed to tap into demand for indulgent treats and familiar flavours.
Consumer research commissioned by the brand found that 36% of Galaxy shoppers rank Millionaire’s Shortbread as their favourite dessert-inspired flavour. Galaxy said the popularity of cinnamon across the bakery category also highlighted demand for comforting, nostalgic tastes.
Galaxy Millionaire Crumble combines caramel and buttery crumble flavours inspired by Millionaire’s Shortbread, while Galaxy Cinnamon Swirl is based on the flavour of a freshly baked cinnamon pastry.
Galaxy Millionaire Crumble and Galaxy Cinnamon Swirl come in a 160g More to Share format with an RSP of £3.25.
Available now in Food Warehouse and Iceland while stocks last, the products will roll out to Tesco, Co-op, Sainsbury’s, Asda and other retailers throughout autumn 2026.
