Cadbury Dairy Milk is bringing back old favourite Dairy Milk Tiffin in a bid drive excitement and growth within the tablets category.
Available to order from 1st June, the limited edition 95g tablet combines the tastes and textures of biscuit and fruit smothered in Cadbury Dairy Milk chocolate.
Dairy Milk Tiffin was first available in the UK over a decade ago. It is being brought back to the market due to consumer demand. Cadbury Dairy Milk’s previous summer limited edition, Strawberries and Crème, drove £2.3m RSV in its first year. It was also the second-fastest-selling Cadbury Dairy Milk SKU.
Mondelez is supporting the launch with a digital campaign. POS will be available to retailers.
“We believe this limited edition tablet will deliver an exciting eating experience,” said Matthew Williams, Marketing Director at Mondelez International. “Cadbury Dairy Milk Tiffin was a huge success with consumers, so much so that consumers have been appealing for its return on social media over the last few years! Retailers should stock up now to make the most of the opportunity.”
