Tic Tac is giving consumers the chance to win a holiday to Ibiza as part of a partnership with a radio station Kiss.
Other prizes include headphones, speakers and music vouchers.
The competition looks to drive shopper demand for the core range, with the promo featuring across two million packs of Tic Tac Fresh Mint or Lime & Orange in the T1 and T100 pack sizes.
The campaign is supported with a £250,000 media investment.
Levi Boorer, Customer Development Director for Ferrero UK & Ireland, commented: “We’d encourage retailers to capitalise on the increased demand of our popular Tic Tac Fresh Mint or Lime & Orange SKUs by stocking our promotional single packs.
“Both the Fresh Mint and Lime & Orange SKUs are well established in the market and still growing, with value sales up by 8% and 5% respectively, representing a great opportunity for retailers to make the most of the promotion.”
Promotional packs are available now.
For more information visit Ferrero’s retailer hub, Your Perfect Store.