Tia Maria has unveiled a new limited-edition Christmas Value Added Pack.
Rolling out nationally from November 1, the 70cl gift packs have an RSP of around £15.
The premium packaged gift pack contains a bottle of Tia Maria within a chrome cylinder, featuring built-in chalk board. The container can be personalised with messages or drinks requests using the chalk provided, or put to other uses around the home.
Alistair Pummery, Off Trade Marketing Manager at Tia Maria, said: “Tia Maria is proud to be leading the coffee cocktail revolution, and our vision is to educate and inspire consumers to make their own cocktails at home, as well as enjoying them in bars and restaurants. We believe that value added packs are a great way to show customers the wide variety of coffee cocktails available and this year we are executing more than 240,000 packs in the off-trade.”
