Imperial Tobacco have announced that from mid-February GV Smooth 8g will include thinner papers for a limited time only.
The rrp of the 8g Handy Pack – which also includes tips – will remain the same, maintaining current margins for retailers.
The redesign follows consumer research by Imperial Tobacco and Ryan Hopkins, Senior Brand Manager for GV Smooth said: “GV Smooth will continue to be available with papers in Handy Pack, 25g and 50g pack sizes. With POR margins of between 11.4% and 11.9% retailers should ensure they offer the complete range to cater for all their roll-your-own shoppers.”
