Mars has launched a new campaign, which seeks to highlight the universal joy of little day-to-day wins – anything from getting the last seat on the bus to your luggage coming out first on the airport carousel.
Commenting on the £10m campaign, which will reach 95% of the UK population, Lucy Cotterell, Mars, Snickers and Twix Marketing Director, said the theme is an exciting new angle for the brand.
She added: “The ad is sure to bring a smile to the faces of new and existing Mars fans.”
The TV commercial premiered on Sunday 1st February and is backed with out of home and press activity.
