The shop’s shut, we’re off to feed the lions

Richmond, the sausage brand from Kerry Foods, is extending the theme of its Britain’s Got Talent on-pack promotion for shoppers – by offering retailers the chance to enter a special competition of their own.

Launching today (6th May), the new retailer-only competition – which can be entered through Kerry Foods’ new online chilled category management advice centre – will give one lucky retailer the opportunity to win an experience day of their choice, with dozens of experiences and skills-themed activities to choose from including motor racing, hot air ballooning and even zoo keeping.

The competition comes in the middle £1.5m marketing campaign throughout April and May to drive visibility of its link up with TV show Britain’s Got Talent. The campaign features an on-pack offer aimed at bringing the whole family together by giving families the chance to win a variety of prizes.

“Our on-pack offer launched at the start of April and has been so successful that we wanted to say thank you to all the retailers who have been supporting the campaign and driving sales of Richmond with their own competition to win the chance to learn a new skill or talent, or enjoy a new experience,” explained Sarah Davies, Brand Manager for Richmond. “We value the relationships that we have with all our retailers and this is a fun new way for them to become an integral part of the wider campaign.”

Retailers have until Sunday 29th May to enter the competition, with the winner to be announced on Friday 3rd June.