Magners has launched ‘That’s Magnertism,’ a new marketing campaign that forms part of a seven-figure investment in the brand.
The campaign coincides with the start of ‘cider season,’ when the category picks up at the end of April, with sales building steadily until September.
A new TV ad shows Magnertism in action, with a glass of Magners over ice accompanying a pub full of dancing feet “conveying the contagiously positive feeling that the first thirst-quenching gulp of Magners brings”.
The ad, which hits screens today (2 May), will run throughout the summer, supported by digital, outdoor, and social media, as well as on- and off-trade activities.
