Is it a beer? Is it a spirit? It’s Captain Morgan Muck Pit

Captain Morgan Muck Pit

Diageo has announced the launch of Captain Morgan Muck Pit, a new rum-based alternative to beer.

The Captain’s latest brand extension takes inspiration from the Caribbean rum making process which sees overripe fruit tossed into a ‘muck pit’ and fermented in the tropical heat to create a rum with an intensely fruity flavour.

Trumpeted by Diageo as an “exciting new liquid innovation,” Captain Morgan Muck Pit Brew is a gently sparkling blend of Captain Morgan Original Spiced Gold, brewed mangoes and a dash of hop flavours. The combination yields a 4% ABV drink that has the body of a beer but the finish of a spirit.

Muck Pit Brew will make its UK debut in selected hospitality venues over the summer, supported by a marketing campaign, ‘Muck Up the Usual,’ that includes sampling at festivals, consumer activations and digital advertising.

It launches in the off-trade next year, in 440ml single cans and 330ml can multipacks.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.