Tennent’s Lager has reformatted its Tennent’s Light range with the launch of two new packs aimed at consumers looking to moderate their drinking.
The gluten-free 3.4% ABV lager is now available in 4x440ml and 10x440ml can multipacks.
Joanne Motion, Senior Brand Manager for Tennent’s Lager, said: “The trend for moderating isn’t going anywhere, and Tennent’s Light is a great option for those looking for the same refreshing taste but with a lower ABV to Tennent’s Lager.
“Introducing new pack formats and moving to 440ml cans reflects the changing needs of consumers in the category and represents a strong addition to the full Tennent’s range.”
