Tennent’s is helping Scots ‘brave the summer’ with a new six-figure marketing campaign that coincides with the brand’s 140th year.
To help keep spirits high now that the summer has sort of fizzled out, Tennent’s has launched an on-pack giveaway that features thousands of prizes including exclusive money-can’t-buy Tennent’s merch as well as a weekly cash prize of £1,885, in a special nod to the year the business was founded.
To enter, shoppers simply scan the on-pack QR code before 17 August for their chance to win.
The promotion is supported with in-store POS and digital media; aisle and depot takeovers; online and outdoor advertising; as well as on-trade activities.
Elsewhere ‘Rain Cheques’ will be dropped throughout the country where rainfall has been high and persistent. On each cheque, reasons to stay cheerful this summer will be found including pints with pals, airport pints that will whisk you off to sunnier climates – as well as £1,885 in cash.
