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Telegraph increases TPAI rates

Newspaper

The Telegraph has increased the rates paid to home news delivery retailers for handling third-party advertising inserts (TPAIs).

The broadsheet publisher has confirmed that all rates will go up by 7.64% to reflect the recent increases in the national minimum wage and the introduction of the living wage.

The new rates will be backdated to 1 April 2016 and will run until 31 March 2017.

The NFRN said it was pleased with the news. Chief executive Paul Baxter commented: “While [we] can understand why newspaper publishers are so keen to accept these advertising inserts, there has to be recognition in return of the additional costs these can incur, either from the need to employ more resource or to reward news deliverers for the extra time it takes to complete their rounds.”

The Telegraph’s new rates are:

Insert Weight 2015 Rates 2016 Rates
70-100g 2.73p 2.93p
101-200g 3.40p 3.65p
201-300g 5.83p 6.26p
301-400g 6.57p 7.06p
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