Eleventh year for Pampers-UNICEF partnership

Kimberley Walsh

Celebrity mum and former Girls Aloud singer Kimberley Walsh has launched Pampers’ new ‘Amazing Babies’ campaign, marking the 11th year of the nappy brand’s partnership with UNICEF.

Available now to convenience retailers, special marked packs are available across a selection of Pampers nappies and wipes, communicating the brand’s ‘1 Pack = 1 Vaccine’ campaign – helping UNICEF to eliminate Maternal & Newborn Tetanus.

An estimated 500,000 newborn babies have been saved and a vaccine has reached a mother and her baby every second since the Pampers-UNICEF partnership began in 2006.

Paolo Haeusermann, Pampers Brand Manager at P&G, said: “By simply buying packs of Pampers with the UNICEF logo or by engaging with campaign content online, UK parents can make a genuine difference and continue to support our wish to eliminate maternal and newborn tetanus everywhere. We’re urging retailers to stock promotional packs to drive awareness of this campaign even further.”

Kimberley Walsh added: “As a mum to Bobby, and expecting my second child later this year, I feel great empathy with other mothers around the world who, just as I do, want nothing more than to deliver a happy, healthy baby. The reason I’m so passionate about this campaign is that mums and dads here in the UK can make a very real difference by doing nothing more than buying the Pampers that they need for their little ones.”

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